A Note from the Publisher of MarketingCharts
Welcome to our first issue, which is being emailed to those who in the past couple of months signed up to receive it. Each business day, you’ll receive a new chart – along with Excel documents with raw...
View ArticleYounger Consumers Receptive to Ads on UGC Sites
Consumers are most likely – 85% – to be receptive to advertising if they see it on TV (and trust it more), whereas user-generated content (UGC) sites have a much lower (28%) attention level, but...
View ArticleStudy: Email Deliverability Still a Challenge, but Content Not Main Culprit
Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card...
View ArticleUS Singles: The New Nuclear Family
America’s 89.6 million singles head over half of America’s households – 50.3%, according to the 2006 US Census – and they have a love of media and socializing that can reward marketers who...
View ArticleInternet Video-to-TV: $1.5B in Service Revenue by 2012
While the majority of consumers who watch online video today do so on a PC, the ultimate destination for much of this content will be the TV, and a minority of consumers are already using gaming...
View ArticleGoogle, Microsoft Top Sites in Germany, UK, France
Google and Microsoft sites were the top online destinations in Western Europe in April, according to the comScore World Metrix reports for Germany (the first such report for the country), the UK and...
View ArticleEmail Not Used Effectively, Most Email Marketers Say
On average, companies are spending one-fifth of their online marketing budget on email marketing (second only to website spend), according to the “Email Marketing Industry Census 2007″ (UK) by...
View ArticleDigital Mag Readers Engaged, Satisfied; Reading Less Print
The second annual (and BPA Worldwide-certified) “Digital Magazine Reader Survey” by Texterity finds that digital magazine readers are highly satisfied – and engaged – with the digital magazines they...
View ArticleMobile Broadcast TV Subscribers to Number 150 million by 2012
A new report by Datamonitor predicts that the number of mobile broadcast TV subscribers worldwide will grow from a mere 4.4 million currently to an estimated 155.6 million by the end of 2012. (more…)
View ArticleDigital Distribution, Virtual Items Nearly Half of Gaming Market by 2012
In the gaming industry, digital distribution and the sale of virtual items will account for 40 percent of the anticipated $13.1 billion global online gaming market by 2012, according to DFC...
View ArticleMonster Employment Index: Slight Increase in May
The Monster Employment Index rose three points in May, suggesting U.S. online recruitment activity and related demand for workers has stabilized at the end of the busy spring hiring season, Monster...
View ArticleUK Media Popular with Non-UK Online Visitors
Many of the UK’s largest traditional media sites attracted more visitors from overseas than from within the UK in April 2007, according to comScore. (more…)
View ArticleDigital Platforms Extend Radio beyond AM/FM
While maintaining broad use of AM/FM radio, consumers continue to explore radio in all its digital platforms – Online Radio, Satellite Radio, HD Radio, and audio podcasting, according to a recent study...
View ArticleBiz Professionals into Online Social Networking
Some 65% of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for...
View ArticleAustralian Broadband Subscribers Up 16% in Six Months
There were 6.43 million active internet subscribers in Australia at the end of the March 2007, consisting of 761,000 business and government subscribers and 5.67 million household subscribers,...
View ArticleSmaller Retailers Rely More on Search Engines
Smaller niche merchants are more dependent on search engines for traffic and sales than larger competitors, according to Hitwise, writes Internet Retailer. (more…)
View ArticleStudy: DM Drives & Supports Branding across Channels
The lines between direct marketing and brand marketing have all but disappeared, according to a new study, “The Integration of DM and Brand,” by the Direct Marketing Association (DMA). (more…)
View ArticleNielsen: 10% of Broadcast Primetime Viewing via DVR Playback
Among all US households, including those without DVRs, 90% of all broadcast primetime viewing among television viewers age 18-49 occurs live, meaning that 10% is seen via DVR playback, according to the...
View ArticleSophos: 9,500 New Infected Web Pages a Day in May
Web pages infected by malware continued to pose a threat in May, affecting official government websites as well as other legitimate pages, as did email-borne threats, according to IT security firm...
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